What is Twitch
Twitch is one live streaming platform acquired by Amazon which mainly deals with online gaming. The great success of Twitch is attracting more and more audiences and streamers, i.e. those who broadcast live. Users of the platform are constantly growing also because fans of music, cinema and television series have been welcomed.
The platform has expanded its functions by dedicating itself to:
- broadcasting of sporting events and competitions;
- programs on various topics;
- dirette in real life.
It has therefore become informal place, where interpersonal relationships and everyone's talents are encouraged and have space to develop.
A relevant factor of the platform is the communication method:
- influenced by technology and the habit of acting in digital spacesthe. The context therefore assumes a fundamental importance, full of new meanings;
- authentic: Twitch is increasingly distancing itself from what is perceived as perfect. In fact, intimate experiences are preferable, even imperfect ones, which however are authentic and honest. Streamers communicate with their audience in an open, real and non-constructed way;
- fluid: thanks to technology, the distinctions between the virtual and real world are becoming increasingly blurred. The interactivity is without interruption and real and virtual interpenetrate more and more;
- inclusive: Twitch's online communities are welcoming, diverse and open to all;
- collaborative : the strength of the platform is the vast possibility of interaction between streamers and viewers. The passive use of content is no longer in fashion. Today's technologies make it possible to take part in shared experiences.
Earn money on Twitch through affiliation
The streaming platform offers all streamers the opportunity to earn money by broadcasting with their own channel. To start earning on Twitch the streamer must become a platform affiliate.
In fact, there is a dedicated affiliate program where only a channel that respects the following can accessi required for:
- transmission of 500 total minutes in the last 30 days;
- 7 days of unique broadcasts in the last 30 days;
- average of 3 or more concurrent viewers over the past 30 days;
- more than 50 followers following the channel.
If you meet these requirements, to become affiliated, it is sufficient:
- fill in the form by entering the requested information;
- accept the terms imposed;
- sign the affiliation agreement;
- provide Amazon with tax information;
- communicate where to send payments of accrued proceeds through your channel.
A streamer starts monetizing through both subscriptions to his channel and various forms promoted by the platform itself.
Monetize through subscriptions
Lo streamers, after joining Twitch, earn 50% by subscribing to your own channel. Proposing to popular live viewers is key! In fact, for each subscriber to the channel, half of the subscription cost paid by the user is earned.
Il public, it must too take out a subscription to enjoy live streamers. There are three:
- basic €4,99 per month;
- medium 9,99€ al mese;
- full €24,99 per month.
And then You can earn money from viewing advertisements during streams. These have a length ranging from a minimum of 30 seconds to a maximum of 180 seconds. Every 1000 views the streamer receives a token, equivalent to advertising revenue. You can manage your ads from your channel dashboard, choosing when to show them.
As we will soon see, there are also methods to monetize the channel: through bits and merchandising. The platform has also included the possibility of receiving donations during live streaming sessions.
Earning on Twitch through Bits and Merchandising
Before understanding how to earn on Twitch with bits and merchandising, we must first clarify what we are talking about. When we talk about bit of the platform we mean a virtual good that viewers can buy to cheer on a specific channel. I bit consist of animated gems and customizable emoticons from the streamer at a cost of €8,13 for each package of 500.
doing so theaffiliate can earn thanks to his followers who give their support. In fact, the broadcaster in whose channel the bits are used receives a share of the revenues equal to one cent for each bit used by each individual viewer.
On Twitch, finally, it is You can earn money by offering products and/or services to your audience. If you become popular on the platform, the sale of merchandising becomes a profitable source of income for the streamer. In compliance with the rules set out in the signed contract, it is possible to:
- propose to buy the merchandising of your channel;
- pass the purchase through Amazon;
- stipulate commercial agreements with partners and brands to promote products while broadcasting on the channel.
As we have analyzed together, Twitch is an extremely useful way, if you know how to make the best use of it, to increase your income!
