During the past hours Avatar has regained its crown as the most profitable film of all time: the film of James Cameron of 2009 has indeed reached a new all-time record at the box office to beat Avengers: Endgame of 2019, which had taken the top spot with its collection of 2,7902 billion dollars that year. But thanks to a reissue of Avatar in China, Deadline reports that Avatar has already grossed enough to push its box office total to 2,798 billion dollars, a figure that once again surpasses the most powerful heroes on Earth The Marvel movies.
The surge in Avatar ticket sales came just as Chinese theaters are reopening in the wake of the pandemic COVID-19, which saw a wave of viewers eager to return to theaters. And seeing as most major Western film studios have yet to release new titles, that leaves plenty of room for re-releasing popular titles like Avatar. With the rest of the weekend box office still ahead, it's almost certain that Avatar will continue to gain its lead over Endgame in the coming days. Back when Avengers: Endgame was in theaters, the Disney worked overtime to ensure it took the top spot, releasing the film several weeks after its initial run with the promise of one more deleted scene to boost the numbers.
It's also possible that Endgame could win back its crown - Disney is well known for putting its Marvel movies back in theaters as part of marathons or fan events before major new entries came out. So it's entirely possible that the superhero-themed movie could return to theaters to have a run for the new Avatar record in the future. In any case, with Disney who bought the 20th Century Fox (and with it the movie Avatar) in 2019, the company will keep the top spot at the box office however it goes. Beyond that, did you know that Marvel may already be hard at work on the X-Men?
