Electronic Arts has officially acquired Codemasters

Through an official press release, published on the pages of the portal ir.ea.com, Electronic Arts declared today to have acquisition of Codemasters completed Group Holldings plc. The American giant, world leader in the entertainment sector, has completed an operation for a total cost of 1.2 billion dollars (approximately $ 8,37 for each share purchased). Below is the text of the official Electronic Arts press release, translated into Spanish for your convenience:

Electronic Arts' acquisition of Codemasters marks an exciting new era in racing game entertainment. Bringing together two of the industry's most passionate, creative and talented video game developers will enable further growth and continued success for some of the world's most popular racing game series, including Formula 1, Need for Speed, DIRT, DiRT Rally / WRC, GRID, Project CARS, Real Racing and other projects. With this critically acclaimed portfolio, Electronic Arts and Codemasters will be ready to offer fans new and exciting racing content on a regular basis, as well as reaching more platforms and regions around the world. Codemasters' critically acclaimed franchises (Formula 1, DIRT, DiRT Rally, GRID and Project CARS) now sit alongside the acclaimed EA Need for Speed ​​franchise, mobile title Real Racing and EA SPORTS series, enabling greater innovation and increasing the ability to deliver content and experiences to the public.

Andrew Wilson, CEO of Electronic Arts said:

This is the beginning of an exciting new era for gaming and racing content as we bring together the talented teams of Electronic Arts and Codemasters. The racing fandom continues to grow around the world and franchises in our combined portfolio will enable us to create innovative new experiences to excite passionate gamers from the world of cars and motorsport. Our teams will represent a global powerhouse in racing game entertainment, with fantastic titles dedicated to players of every platform, and we can't wait to get started.

Frank Sagnier, CEO of Codemasters, added:

Today represents a milestone in Codemasters history and an exciting day for our employees and players. Partnering with EA will allow our teams to take our acclaimed franchises to new heights and reach a large global audience through their network of players. Together we can redefine the landscape of racing games to create even more compelling experiences for racing fans around the world.

Codemasters, as we learn from the press release, will now have access to the Electronic Arts network made up of over 430 million players around the world, as well as multi-platform subscription services, of which EA is a leader in the sector. EA will also provide in-depth data analysis and study by Codemasters development and publishing teams, providing audience insights to improve the performance of major franchises. These capabilities, as well as Electronic Arts' global game development, marketing and publishing strength, will unlock new opportunities for the newly acquired group's racing game and content portfolio in order to reach and engage more players across the globe. world on consoles, PCs and mobile devices.

Just a week ago Electronic Arts acquired Glu Mobile for $ 2.1 billion. Finally, for about three weeks, rumors have appeared on the net that they would like the introduction of voice commands in most of the upcoming games released by EA. At the bottom of the news we report the official tweet with which Electronic Arts welcomes Codemasters to its family.

We're excited to welcome @Codemasters to the EA family! ?? pic.twitter.com/y3yYB94vmF

- Electronic Arts (@EA) February 18, 2021