These capabilities allow you to earn, potentially building a profitable business, or more simply by getting an extra income and free products.
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The beauty is that choosing one of these methods does not preclude the possibility of using the others as well.
Essentially, the influencer is someone who has built a reputation for creating and sharing great online content. The public sees influencers as trendsetters, style models, and trusted experts. And respect the opinions they express on certain topics.
Many companies are unable to win public trust in the same way. Instead, they prefer to collaborate with influencers through sponsored posts, aimed at making their products known.
But brands aren't just interested in the following size and reach (potential audience size) of your account. Rather, they evaluate the level of trust and engagement of your audience.
How to decide how much to get paid as an influencer?
Generally, the terms are negotiable. The sharing of a single photo or an entire advertising campaign may be envisaged. The compensation may consist of money, free products or services, a gift or the promise of visibility, or in the combination of several forms of remuneration.
When negotiating, remember that you are not only offering your content, but also access to your audience, the ability to reach many people on one of the most popular social platforms, and usage rights.
According to Forbes, nano-influencers with between 100 and 150 followers typically charge $300-XNUMX per post. This is just to give you an idea of how much money companies are willing to pay, and to help you play your cards right. Finally, it is very important for an influencer to know their audience.
How to find companies to collaborate with?
If you're popular enough, brands are likely to find your account. But you can also be the one to look for brands close to your personality and your values. This is to promote products that you really appreciate, while safeguarding the relationship of trust with your audience.
You can contact these brands directly, proposing an agreement, or access the platforms for influencers, in order to increase the chances of being traced:
Unlike influencers, affiliates are more dedicated to sales for the brand they collaborate with than to increasing its visibility; all in exchange for commissions.
Where to find affiliate programs?
Consider contacting online merchants that offer affiliate programs that you can join. Or, you can also explore popular platforms like:
- ClickBank - A tiered commission affiliate platform, open to all.
- RewardStyle - An invite-only network for fashion and lifestyle influencers that offers 20% commission.
- Amazon Affiliate Program - A popular option that offers 10% commissions.
Even if it seems like just a matter of numbers, affiliate marketing is an art. It will be easier for you to be successful if you already have a plan in mind and if you increase your online presence, through the creation of a website and other marketing channels.
But creatives of all stripes can make money by selling their products via ecommerce — physical goods, services, or digital products — as an extension of their brand and building a business where the audience is at the heart.
It's about investing time and resources, but nowadays it's natural for creatives to enter the business world.
Fans will be able to show their love and support by purchasing your branded products – a purchase they'll be happy to make.
There are various alternatives, such as:
However, you can also sell your photos as prints or apply them to other physical products, using methods similar to those described in the previous paragraph. Services like Printful and Teelaunch let you put your photos on posters, phone cases, pillows and more, while handling ordering and customer service; so the only thing you really have to worry about is sales.
Original article by Braveen Kumar, translated by Maria Teresa Cantafora.
