Since its very earliest ad, in the not too distant 2017, the Xbox Game Pass has always given to talk and above all to reflect to all fans of the sector, both because of the various chance of interaction that he gave and would have given, both because of the conceptual distortions at the level of market that such a service would have inspired, both because of its importance historical which was given not only to the present, but also to the past same as Microsoft products e Xbox, opening a world of possibilities not only to historical lovers but also to all the new generations who were approaching the console and its historical vicissitudes. Over the years this service has gradually transformed, becoming not only an extremely direct portal, but also something else, starting to open towards a vision that gradually began to detach itself from the initial image, getting closer and closer to something. other.
The transformation of the Xbox Game Pass
The Xbox Game Pass from the beginning has set itself as a service through which to play a large number of video games linked both to the Xbox by exclusivity, and to the stylistic features of the products on the videogame market. Nature anyway detached of this portal, a sort of "Netflix for video games", as he called it Forbes, he immediately made himself heard. When it comes to Xbox Game Pass (also because it has maintained its original name until now, despite having bypassed the original nature on the console) in fact we are talking about a service that needs a separate subscription, distinct, for example, from the Xbox Live Gold (subscription, the latter, necessary in the event that you want to play multiplayer online) and present both on Windows 10, both on devices Android, both on the various Xbox consoles. This distinction of subscriptions however lasted until 2019 with the announcement of the Xbox Game Pass Ultimate, which gave the possibility of gather both in one package.
No wonder, then, about the nature of the various questions e speculation about the royals target that the company has set itself in the creation of this service, objectives which, if initially inspired or inspired a certain vision centralized around the Microsoft home console, over time they are slowly detached from all this towards something more intangible and apparently less territorial, from a commercial point of view, especially following the various acquisitions e collaborations, like the one with Electronic Arts and EA Play, for example.
Fu Phil Spencer himself, in fact, to declare the commercial vision towards this Xbox Game Pass and its possibilities when he said:
We want to bring Game Pass to any device anyone would like to play on… Not just because it's our business, but also because the business model allows people to consume and find games they wouldn't have played anywhere else.
Recent developments and now more cumbersome questions
Following the conclusion of the recent roundtable focused on future Xbox Game Pass developments, Microsoft and Bethesda revealed what their current cards are and above all moves for the future, a future that will undoubtedly impact not only the commercial dimension of the service itself, but also and above all on that of competition, now still silent. Has been Spencer to talk about the gigantic annexation happened with Bethesda and her studies. All this will not have, at least according to what has been reported, an immediate resonance, given the contractual obligations implemented in pre-acquisition. One thing would seem certain, however, following the dissolution of the trifles preceding the last pacts made, all the platforms that want to have the video games signed by the aforementioned development house for them will have to mandatorily relate to the Game Pass.
Here is that all questions and the aforementioned reflections, which over the years have filled the posts of experts and enthusiasts, now find one response clearer in this market move that undoubtedly remains unsettling, generating anticipation for what will be the response of all the others, especially PS5 and Nintendo.
If you are an Xbox customer, it is about offering you great exclusive games, on the platforms where the Game Pass exists and that is our goal. This is why we are doing it. This is the nature of the partnership we are building and the creative capacity we will be able to bring to Xbox users will be the best ever when we are done.
He said Spencer speaking of the new developments of the Xbox Game Pass, without ever going into detail, however, especially towards the competition. The fact is that on the table, at least currently speaking, we find a service that is upsetting the video game market, which continues to grind subscriptions and consents and that has brought on his side some greats of the sector, their historical masterpieces and their future projects, and on the other hand these "others" who will have to react in some way to a project that is slowly going beyond the limits of any console or "console war". All this will lead to a change in the conception of the importance of the various exclusive console? Will it completely destroy the current trade balance? Will it totally change the consumer's approach to future spending? Of course, everything still remains to be seen.
